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Shop Assist
AI Shopping Concierge

Your website shows products. This sells them.

An AI-powered shopping concierge that guides, advises, and closes at every stage of the customer journey — from first visit to post-purchase care. Not a chatbot. A concierge with character.

The Number

73%

of shoppers now use AI in purchasing decisions. Two-thirds trust a merchant's own AI over third-party platforms. The retailers who build their own concierge own the relationship — and every conversation that comes with it.

The Problem

The Research Leakage Problem

Your website was built for browsing. Customers have moved to asking.

When they can't get an answer fast, they leave for ChatGPT — which has no idea what's in your warehouse and recommends a competitor.

Research leakage costs retailers an estimated $2T per year. 53% of visitors leave if they can't find what they need. 62% of furniture shoppers abandon carts when the experience doesn't personalise.

Static search and filters were built for browsers. Gen Z expects concierge-level guidance — not a chatbot, but a conversation that knows your catalogue and closes the sale.

Shop Pilot chat recommending mattresses tailored to a back/side sleeper
Conversational product discovery — recommendations rendered inline on the PLP.

The Shift

Without Shop Assist. With Shop Assist.

Discovery
Without
Static search & filters
With Shop Assist
Conversational category guidance — "What mattress for back pain?" answered with criteria-based matching
Engagement
Without
Generic product listings
With Shop Assist
Tailored recommendations, review summarisation, cross-product comparison
Data
Without
Siloed ERP and traffic analytics
With Shop Assist
Unified agent-ready data infrastructure — every interaction enriches the next
Integration
Without
Isolated website
With Shop Assist
Connects to Google UCP and third-party AI agents — your brand surfaces everywhere

How It Works

The system architecture, told simply.

01

Data Foundation

Shop Assist is built on Unifyer's agent-ready data layer — ingesting and transforming your product, inventory, customer, and content data into a unified knowledge base. Messy ERP data becomes structured, queryable intelligence.

02

Journey-Aware Concierge

Five context-specific chat modes deploy across the customer journey: Welcome Chat, Category Chat, Product Page Chat, Checkout Chat, and Post-Transaction Chat.

03

Bi-Directional Sync

The chat controls the website and the website informs the chat. Click a product, the chat context updates. Ask the chat to "add to trolley," the cart updates. One synchronised experience.

04

Agentic Infrastructure

Shop Connect enables your brand data and concierge to surface on third-party AI platforms — Google's UCP, ChatGPT, and other agentic marketplaces.

What You Get

Outcomes, not features.

24/7 Concierge

An always-on AI shopping assistant that guides customers in natural language, across every product category, in any language — with your brand's voice.

Conversion Intelligence

Every interaction captured and structured. See what customers ask, where they hesitate, what converts. Turn chat data into merchandising decisions.

Agentic Visibility

Your products surface on AI platforms beyond your website. When ChatGPT or Google's AI recommends in your category, your concierge makes sure you're in the answer.

Pay for Impact

Interaction + outcome pricing model. No high upfront development cost. The investment scales with the value it generates.

Resources

Everything you need to evaluate and share.

In Production

Quiet proof.

Mid-Market Furniture Retailer · USA

Unified 5 core systems, deployed sales performance agents and AI concierge.

$440K cost savings$1M annual revenue uplift5× ROI in year one
Specialty Home Retail

Conversational AI concierge deployed across full product catalogue with real-time inventory sync.

24/7 engagementReduced support workloadMeasurable conversion lift