A luxury brand was recognised by name but misread by AI search.

A global jewellery brand needed AI search platforms to explain products correctly without diluting heritage, imagery, or positioning.

Client

Global Luxury Jewellery Brand

Duration

4 months

Industry

Retail

+60%AI Citations (Gifting)

+35%Recommendation Accuracy

+25%Time on PDPs

3AI Platforms Tracked

Client problem

In their words

AI platforms recognized the brand name but failed to explain products correctly, recommend confidently for gifting and investment queries, or surface product detail pages in AI answers. Brand authority did not translate to AI authority.

What ZapSight built

One operating system around the failure mode

Enriched product detail pages with craftsmanship and styling context AI models could parse
Layered structured metadata across products, collections and brand heritage
Implemented continuous AI prompt monitoring across ChatGPT, Gemini and AI Overviews
Preserved imagery and luxury tone while making content machine-interpretable

Technologies Used

Schema.orgRAGLLM EvaluatorsNext.jsBigQuery

"
Our brand is now explained the way we'd explain it ourselves — even when we're not in the room.
VP of DigitalLuxury Jewellery Brand